Promoting Your Content
Promoting Your Content
The word "marketing" or "promotion" always conjures up images of huge ad campaigns that are very expensive and exhaustive. In the physical bricks and mortar world, that involves use of celebrities in the ads, coverage in print and electronic media, press conferences and so on. But, the good news for you is that unlike the marketing of products, promoting yourself, your website or your Blogs on the Internet can be all done for free. Yes, you read it right. Free. Of course, there are many methods and options where you can pay for a better promotion campaign or advertisement, if money is not a constraint to you.
So far, in the preceding chapters, you learned all about Search Engine Optimisation, its importance in the website design including the tips, guidelines and the handy tools available to you on the Internet to help you towards getting your website and its contents optimised for the search engines. But, simply optimising your website will still not be enough to get your website the visibility that it will require in order to generate interest and regular traffic. After all, it takes time for a new website to be indexed and for people to find it. Think of all the thousands of websites or Blogs that are cropping up in the cyberspace on a daily basis. So, how can you help your website to get noticed or be visible to the people out there that are your targeted audience? How can you attract people to come and visit your website to become regular customers, readers or visitors? The answer lies in ''promotion''.
Therefore, this chapter will deal with the different ways in which you can promote your website/Blog or content on the Internet using various kinds of free resources that are available to popularize your website and make it visible to the Internet users. How does promotion help in the SEO of your website? Well, it's simple. Getting your website visibility and spreading the word about it will bring more traffic to your site, which in turn slowly converts to getting more popularity and then more traffic, which means more business, or sales for you. Once your website starts getting regular traffic to its site, it generates links to other websites and therefore results in a higher page ranking on search engines, as will be explained in greater detail in this chapter.
However, it should be noted that if a website is made for the sole purpose of selling products, it becomes a static website, with little content which cannot be updated regularly. Search engines thrive on "updates" and give preference to new and fresh content or sites that are updating their content on a regular basis. Therefore, it is always the best practise to have a Blog incorporated in the website that can be "updated" regularly and can have all the latest information regarding products/discounts, etc. You must have seen that most websites have a Blog of their own, including sites like Facebook, Google, Blogger and corporate websites, etc. The reason for having a separate Blog is that it can reach a wider section of population, can be updated regularly, can have a RSS Feed that can be included in various places to spread the word about your website and Blog, and can be a great source to create both forward and backward links that will eventually get you more popularity, visibility, traffic and a higher ranking in the search engines. We started the book talking about optimising websites and blogs, therefore, the words "Blog" and "website" are used interchangeably throughout this chapter. We have used the word "Blog" here, since it is easier to understand and promote.
There are many different and easy ways in which you can promote your Blog without having to spend any money. They are as follows:
1. RSS Feeds, Atom feed
2. How to use FeedBurner
3. Social Networking Sites - Facebook, Twitter
4. Bookmarking Sites or Social Bookmarks- Technorati, Delicious
5. Bookmarking Buttons
6. Submitting your Blog to Search Engines, Blog Directories and RSS Directories
7. Promote your Blog using Links: Exchange Links with other Blogs, Create Back links and Forward
· Join different communities and forums to spread the word.
· Have more than one Blog and connect them to one another. (Optional).
· Join other writing sites and submit content there (Xomba, Hubpages, Helium, Yousaytoo, Triond, Associated Content, etc).